In today’s digital landscape, reach isn’t everything. Brands chasing short-term visibility often lean on influencers, but those chasing long-term loyalty are looking somewhere else: niche communities. Engagement: Depth Beats Breadth Niche communities, like a Discord for indie game developers or a subreddit for sustainable skincare, run on interaction, not influence. Their members participate, comment, share, and co-create. Compare that to influencer audiences: macro influence