We need to have a real chat about your content marketing strategy. If you’re making these common mistakes, your content is suffering. It's not your fault, but it’s time to change that. Today. Mistake #1: No Content Strategy. I see this over and over again: businesses jumping into content creation without a clear game plan. Wanting to “just get started” without thinking ahead leaves you nowhere. You NEED a strategy, period. Mistake #2: Skipping Audience Research. If you’re n