Google’s Search Generative Experience (SGE) is changing how people interact with search and how businesses need to think about SEO in 2025. Instead of clicking links, more users are finding their answers directly in Google’s AI-generated summaries. That shift has big consequences for traffic, content, and strategy. Less Traffic, More Zero-Click Searches SGE snapshots take up prime space on the results page. For many informational queries, users get what they need without ever

Remember when the goal of digital marketing was to win the click? Not anymore. With more people shopping and searching through ChatGPT and other AI tools, the rules have changed. Marketers aren’t just battling for Google rankings now, they’re trying to land in the answers these models generate. And that means mentions  matter more than ever. Think about it. When someone asks ChatGPT for the best running shoes or a reliable SaaS tool, the AI pulls from articles, blogs, Reddit