By 2025, people aren’t just ignoring ads, they’re actively avoiding them. With users exposed to thousands of creatives daily, engagement is down, costs are up, and frustration is everywhere. Meta and TikTok are even penalizing repetitive ads with higher CPMs. Not because brands aren’t spending, but because they’re not listening. The real issue? User experience. Ad fatigue isn’t caused by frequency alone, it’s caused by repetition without relevance. When every ad feels the sam