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Virtual Brand Shrines Are Redefining Digital Fandom
In 2025, brand loyalty isn’t just expressed through hashtags or merch—it’s being built in 3D. Virtual brand shrines, created by fans inside metaverse worlds like Roblox and Decentraland, are turning brand love into living, co-created spaces. These digital monuments aren’t ads—they’re fan-built experiences that keep brands alive in virtual culture long after the campaign ends. How Virtual Shrines Take Shape Fans now design entire brand universes: from sneaker museums and digit
oslezovic
Nov 4, 20252 min read


The New Rules of Brand Building: Community Over Campaigns
Forget one-off campaigns and big-budget ad blasts. In 2025, the brands pulling ahead are the ones building communities, not just...
oslezovic
Jun 24, 20251 min read
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