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Emotion AI in Advertising: Turning Facial Cues Into Clicks
In 2025, brands are no longer guessing how ads make people feel; they’re using Emotion AI to measure and respond to reactions in real...
oslezovic
Sep 262 min read


How AI and AR Are Turning Nostalgic Brand Mascots Into Digital Stars
Mascots used to be static symbols. Today, thanks to AI and AR, they’re becoming living, breathing digital personalities, revived for a...
oslezovic
Sep 42 min read


The Rise of De-Influencing: Why Gen Z Is Saying “Don’t Buy It”
A new wave of digital culture is reshaping influencer marketing. Gen Z creators are leading the de-influencing trend, actively telling...
oslezovic
Sep 22 min read


Nostalgia Marketing 2.0: How Y2K and 90s Aesthetics Are Capturing Gen Alpha
Nostalgia marketing isn’t new, but in 2025, it’s evolving into something bigger. Brands aren’t just bringing back the past; they’re...
oslezovic
Sep 12 min read


The Most Overlooked Metrics in Influencer Marketing Campaigns
Influencer marketing has matured into a multi-billion dollar industry, yet many campaigns are still evaluated with outdated or incomplete...
oslezovic
Aug 252 min read


What Marketers Get Wrong About Dark Social
If you’ve ever wondered why your analytics don’t quite add up, dark social is likely the culprit. It sounds mysterious, but it’s simply...
oslezovic
Aug 192 min read


Why Micro-Influencers Are Winning the ROI Game
When it comes to influencer marketing, bigger isn’t always better. Micro-influencers (those with 1,000 to 100,000 followers) are quietly...
oslezovic
Aug 132 min read


Beyond the Buzzword: Building Real Community in Digital Marketing
Everyone talks about community, but what does it really mean for your brand? It's more than just follower counts or engagement rates -...
oslezovic
Dec 19, 20242 min read


Building to Last: How Brands Grow With Loyalty?
Building a brand isn't just about flashy marketing or the latest technology; it's fundamentally about fostering loyalty. A loyal customer...
Fidan Dargahli
Aug 22, 20242 min read


Is It Time for a Change? When to Rebrand Your Company and How to Nail It?
Rebranding can be a pivotal moment for a company. It’s a chance to refresh your image, reach new audiences, and realign your brand with...
Fidan Dargahli
Aug 20, 20243 min read


Why a Smaller Target Audience Means Bigger Brand Success?
In the expansive world of branding and marketing, it's tempting to try to appeal to everyone. However, this broad approach often leads to...
Fidan Dargahli
Aug 7, 20242 min read


Being Human in a Digital World: Balancing Authenticity and Strategy in Social Media Marketing
In the digital realm, where every pixel can be measured and every interaction is governed by algorithms, we must not forget the human...
Fidan Dargahli
Nov 8, 20232 min read
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