The Reality We Can’t Ignore According to Marketing Week’s 2025 Career & Salary Survey, 73% of CMOs say their companies undervalue marketing strategy. That’s not a minor oversight—it’s an industry-wide blind spot. And marketers can’t afford to let this perception persist. Strategy is core to long-term success, but if it’s not understood internally, it’s sidelined. Start by Understanding the Misunderstanding Before defending the value of strategy, marketers must understand why