For Gen Z, Google is no longer the default. When they need answers, inspiration, or recommendations, they open TikTok. It’s not just a content platform, it’s a search engine, reimagined for a generation that prefers videos over text, peers over experts, and authenticity over polish. Instead of clicking through blue links and SEO-stuffed blog posts, Gen Z watches short, relatable clips that show real people solving real problems. Want to know the best ramen spot in your city?