A new kind of creator is taking over social platforms—and they’re not chasing brand deals or viral sponsorships. Gen Z’s “anti-content creators” are redefining influence by saying no to excessive ads, paid collabs, and the endless push for monetization. Their power lies in authenticity, not algorithms. Why Gen Z Is Drawn to Them After years of overexposure to influencer marketing, Gen Z can spot inauthenticity instantly. They’ve seen too many “this video is sponsored by…” mom

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