Mascots used to be static symbols. Today, thanks to AI and AR, they’re becoming living, breathing digital personalities, revived for a new generation on platforms like TikTok. For Gen Z and Gen Alpha, nostalgia collides with interactivity, and brands are cashing in. From Logos to Influencers Classic mascots like the GEICO Gecko and Colonel Sanders are being reinvented as virtual influencers. With AI and AR, they can post memes, jump on TikTok trends, and even build story arcs