Digital scent marketing is redefining brand engagement in AR/VR by layering smell onto sight and sound, creating a richer, multi-sensory experience. With devices like smart diffusers and scent-enabled wearables, brands can now trigger emotional and memorable moments through olfactory cues. How It Works Companies such as OVR Technology are leading the way with VR headsets equipped with scent cartridges that release aromas in sync with virtual experiences. Scents adjust in real