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Why Gen Z Is Making Newsletters Cool Again
For years, email newsletters were seen as something your boss used to send or brands spammed you with. But in 2025, Gen Z is bringing...
oslezovic
Sep 192 min read


The New Rules of Email Marketing in the AI Era
Email marketing is no longer about sending one-size-fits-all messages. Artificial intelligence is reshaping the way brands connect with...
oslezovic
Aug 142 min read


Do Emojis Actually Boost Click-Through Rates? Here's What the Data Says
Emojis might seem like a cute add-on, but they’re proving to be serious performance drivers in ad copy, email subject lines, and social...
oslezovic
Jul 312 min read


Content Isn’t King Anymore…Distribution Is
Back in the day, creating great content was the golden ticket. “Content is king,” they said, and they weren’t wrong. But in 2025? That...
oslezovic
Jun 122 min read


Email Isn’t Dead. You’re Just Not Using It Right.
We’ve all heard it: “Email is outdated.” But it’s not. You’re just stuck treating it like a sales flyer. Most brands only hit send when...
oslezovic
May 221 min read


Email Marketing in 2025: Still Powerful, But Not Foolproof
Email marketing continues to be one of the most profitable digital tools in 2025—with an average ROI of $42 for every $1 spent. But while...
oslezovic
May 212 min read


Why Your Email Strategy Is Falling Flat in 2025
The Game Has Changed If your email campaigns aren’t performing like they used to, it’s not your effort—it’s the outdated strategy. Email...
oslezovic
May 52 min read


Email Overload Is Real—And Your Strategy Might Be the Problem
Why Your Newsletter Isn't Getting Opened Today’s subscribers are overwhelmed. With inboxes full of promotions, updates, and irrelevant...
oslezovic
May 22 min read


Transforming the Inbox Battlefield: How to Craft Emails That Open Doors, Not Trash Bins
Every day, my inbox feels like a battlefield, cluttered with vague and valueless pitches from digital marketers. It’s a relentless stream...
Fidan Dargahli
Sep 30, 20242 min read


How We Stopped Losing Email Subscribers and Kickstarted Our List Growth Again?
Email marketing is a critical tool for engaging with customers and driving sales. However, managing an email list can be challenging,...
Fidan Dargahli
Aug 23, 20242 min read


The Retailer's Voice: Navigating Digital Marketing in 2023
Digital marketing continues to evolve, with retailers investing more in their digital strategies. According to a recent survey by Digital...
Fidan Dargahli
Jul 6, 20231 min read
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