If you’ve ever promised yourself “just five more minutes” on TikTok or Instagram, you already know how powerful endless scrolling can be. What feels like casual swiping is actually the result of carefully engineered design choices that keep you glued to your screen, and marketers love it. Why Scrolling Hooks Us The secret lies in variable rewards. Each swipe offers the chance of discovering something new and exciting. Just like slot machines, the unpredictability delivers a d

In 2025, LinkedIn’s algorithm is playing favourites, and B2B brands are seeing clear winners when it comes to post formats. The rules have shifted from simple recency to a more nuanced focus on relevance, expertise, and genuine engagement. Why Carousels Are Leading the Pack Carousel posts, uploaded as native PDFs, have become LinkedIn’s top-performing format for B2B. They invite swipes, which boosts dwell time, a signal the algorithm loves. More time on your post means more c