Why Indexing Still Comes Before Ranking Marketers spend so much time optimizing content for rankings—but forget that content can’t rank if it isn’t indexed. No indexing means no visibility, no traffic, and no ROI. In fact, on average, 9% of valuable pages on enterprise sites never make it into Google or Bing’s index. That’s a costly gap. Start with the Basics Begin by auditing your sitemap strategy. Separate sitemaps by content type (products, articles, videos) and use tools