In 2025, getting your site to rank on Google is no longer the endgame. It’s just the start. SEO still matters, it gets you indexed, keeps your content visible, and helps drive organic traffic. But with AI Overviews now appearing in over 80% of queries, and zero-click searches hitting record highs, the real battle for attention is happening inside the search results. That’s where Answer Engine Optimization (AEO) comes in. AEO is about showing up not just in search, but as the