In the age of TikTok, Reels, and Shorts, three seconds can make or break a campaign. Those opening moments decide whether a viewer keeps...

Influencer marketing has matured into a multi-billion dollar industry, yet many campaigns are still evaluated with outdated or incomplete...

When it comes to influencer marketing, bigger isn’t always better. Micro-influencers (those with 1,000 to 100,000 followers) are quietly...