Some brands are thriving not by playing it safe but by embracing the weird. Ryanair, Duolingo, and Wendy’s have become masters of...

Mascots used to be static symbols. Today, thanks to AI and AR, they’re becoming living, breathing digital personalities, revived for a...

The days of relying on third-party cookies and guesswork are over. In 2025, the smartest brands are turning to zero-party data, the...

The Modern Attention Crisis Every day, consumers are bombarded with thousands of messages across platforms. From social media and email...