Advertising is entering the age of neuroscience. Neuroaesthetics—the study of how the brain responds to beauty, color, texture, and movement—is changing how brands design creative campaigns. Instead of relying on intuition, marketers are now using brain data to craft ads that trigger emotion, focus attention, and drive conversions. Color That Speaks to the Brain Neuromarketing research shows color choices aren’t just aesthetic—they’re neurological triggers. Warm tones can spa