Zero-trust personalization is redefining how brands balance data privacy and personalization in 2025. Unlike traditional approaches that rely on centralized data collection, this model personalizes user experiences without storing or sharing raw personal information—aligning perfectly with today’s privacy-first digital landscape. The Core Principles Zero-trust personalization operates on four main pillars: No centralized storage: Data stays on the user’s device, not on compan

Personalization is one of the most powerful tools in marketing today, but it comes with a fine line. When done right, it makes customers...