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The Power of Ambient Advertising: Turning Everyday Spaces Into Brand ExperiencesÂ
Ambient advertising transforms ordinary environments into immersive, multisensory brand experiences—using sound, scent, light, and spatial design to surprise and engage audiences in their daily surroundings. Sensory Tactics That Capture Attention Sound: Musical stairs in train stations or branded chimes in hotels create interactive, joyful experiences that people remember. Scent: Brands like Starbucks use consistent aromas to strengthen emotional connection, while others rele
oslezovic
4 days ago2 min read
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