Gen Z is fueling the rise of “snackable” podcasts, episodes that last only 3–5 minutes. They fit seamlessly into Gen Z’s mobile-first habits, echo the rhythm of social media, and give brands a fresh way to connect without overwhelming their audience. Why Gen Z Loves the Short Format Fits Busy Lives: Whether on a quick commute, at the gym, or between classes, Gen Z prefers media that fits into short pockets of time. Snackable podcasts deliver value without demanding a big time