Fidan DargahliDec 1, 20232 minEngagement vs Followers: Which One Matters More and WhyIn the realm of social media marketing, two metrics often dominate the conversation: engagement and followers. While having a large...
Fidan DargahliNov 27, 20232 minROI or ROE? The Metrics that Matter in Social Media MarketingIn the dynamic world of social media marketing, the debate between ROI (Return on Investment) and ROE (Return on Engagement) is a pivotal...