Email Isn’t Just Alive—It’s Thriving
Despite new marketing trends, email remains essential. An impressive 88% of users check their emails multiple times daily, offering marketers constant engagement opportunities. To capitalize, focus on timely, valuable content and ensure emails are optimized for mobile users.
B2B Marketers Rely Heavily on Newsletters
With 71% of B2B marketers consistently using newsletters, this format clearly isn’t going anywhere. Effective newsletters nurture leads and maintain strong customer relationships. Keep newsletters regular, targeted, and valuable—your subscribers depend on it.
Email Volume is Booming
In 2025, a staggering 380 billion emails will be sent every day, marking a 14% year-over-year increase. Standing out in crowded inboxes means personalized, engaging content isn’t optional—it’s critical. Invest in impactful subject lines and targeted messaging to rise above the noise.
Abandoned Cart Emails Work Wonders
Cart abandonment emails enjoy impressive open rates of over 50%. Quick, personalized follow-ups after cart abandonment can significantly boost sales. Offering incentives, urgency cues, and personalized reminders can dramatically increase your conversion rates.
AI is Powering Email Marketing Success
More than half of marketers believe AI-driven emails are more effective. AI enables smarter segmentation, real-time optimization, and personalized messages, resulting in stronger customer relationships and better campaign outcomes.
Consumers Still Trust Email Most
A solid 51% of consumers prefer email as their primary communication method with brands, beating social media and SMS. Email provides direct, secure, and personalized interactions, making it ideal for building trust and lasting customer relationships.
Frequency Matters—Consistency Wins
Approximately 65% of SMB marketers send emails daily or weekly to maintain steady engagement. Regular communication is essential, but finding the right balance through testing and segmentation is key to avoiding subscriber fatigue.
High Open Rates are Achievable
The average email open rate is at a robust 37.27%. Marketers should use personalized subject lines, clear sender identities, and relevant content to consistently hit or exceed industry benchmarks.
Visuals Boost Email Performance
Emails featuring engaging graphics see open rates 7.33% higher than text-only emails. Investing in visually compelling email designs can significantly improve performance, driving higher clicks and conversions.
Spam Rates Have Plummeted
Spam email has dropped nearly 35% since 2011. Better email practices and refined spam filters mean genuine, quality content now enjoys greater visibility, making email marketing even more powerful in 2025.
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