12 Underrated Tools Every Content Marketer Should Know About

Everyone talks about ChatGPT and Canva. But what about the tools quietly transforming content marketing behind the scenes?

Here are 12 tools that deserve more love, and how they can supercharge your workflow, visibility, and ROI.

1. Tailwind

Still ignoring Pinterest? Tailwind automates your posting and repinning strategy, helping blogs and ecommerce pages get massive traffic without manual effort.

2. SparkToroAudience research finally made easy. Get deep insights into your target audience’s habits, from what they read to where they hang out online.

3. Google Search ConsoleGo beyond SEO basics. Use it to uncover high-performing pages and keywords, then update your content strategy based on real search behavior.

4. AsanaIt’s not just project management. Asana keeps your content production tight and deadlines clear, even across large teams.

5. BiteableCreate snackable, branded videos that convert. Includes animation, voiceovers, and social sharing tools that simplify production.

6. CoScheduleA cleaner, smarter alternative to bulky schedulers. Plan your social content with clarity and efficiency.

7. ClearscopeGenerate ideas and optimize content with real-time SEO insights, from reading level to topic relevance.

8. FlodeskDesign-forward email marketing meets automation. Build beautiful flows, welcome sequences, and campaigns that convert.

9. DubsadoThe automation king for freelancers and agencies. Handle proposals, payments, and workflows with ease.

10. TubeBuddyYouTube growth starts with strategy. Discover keywords, analyze thumbnails, and make your content binge-worthy.

11. Canva ProUnlock features like brand kits, timeline video editing, and instant resizing to work smarter across platforms.

12. Microsoft ClarityHeatmaps and session recordings reveal how users interact with your content — no guesswork required.

Each tool solves a real problem content marketers face. Test them, integrate them, and watch your results climb.

If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take to start generating consistent and reliable results online with Organic & Paid Advertising: Schedule your session.