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  • Writer's pictureFidan Dargahli

3 Types of Facebook Ads and Which Ones Work Best for Local Businesses

Facebook Ads have become a quintessential element in the digital marketing arsenal of local businesses. With their targeted reach and customizable features, these ads can significantly amplify brand visibility and engagement. Here, we explore three prominent types of Facebook Ads and evaluate their efficacy for local enterprises.

1️⃣ Image Ads: The Visual Storytellers 🎨

Description: Image ads are the most straightforward ad type on Facebook. They consist of a single image accompanied by a caption, a CTA (Call to Action), and optional linked content. They are visually appealing and can be created directly from existing posts on your Facebook page.


  • Simplicity: Easy to create and manage.

  • Visual Appeal: Instantly captures attention with compelling visuals.


  • Limited Engagement: Might not be as engaging as video or carousel ads.

Best for Local Businesses? Image ads can be effective for local businesses aiming to increase brand awareness and promote specific products or services. They are particularly beneficial for visually appealing products or for conveying simple, impactful messages.

2️⃣ Video Ads: The Dynamic Engagers 🎥

Description: Video ads incorporate motion, sound, and visual elements to tell a story or showcase a product/service. They can appear in the Facebook feed, Stories, or in-stream during other video content.


  • Engaging: Higher engagement due to dynamic content.

  • Versatile: Can be used for storytelling, product demos, testimonials, etc.


  • Resource-Intensive: Requires more time and resources to create.

Best for Local Businesses? Video ads are excellent for local businesses looking to create an emotional connection, offer detailed insights into products/services, or share customer testimonials. They can significantly boost engagement and conversions.

3️⃣ Carousel Ads: The Multi-Page Storytellers 📚

Description: Carousel ads allow businesses to showcase up to ten images or videos in a single ad, each with its own link. They are ideal for highlighting different aspects of a product or telling a step-by-step story.


  • Versatile: Can showcase multiple products or facets of a service.

  • Interactive: Encourages user interaction and engagement.


  • Complexity: Can be complex to set up and optimize.

Best for Local Businesses? Carousel ads are beneficial for local businesses with a diverse product range or those looking to create a narrative around their brand. They offer customers more context and information, leading to informed purchasing decisions.

Which One Triumphs for Local Businesses? 🏆

While each ad type has its unique strengths, video ads often stand out for local businesses. The combination of visual, auditory, and motion elements makes them highly engaging and memorable. They can effectively convey a brand’s story, values, and offerings, fostering a deeper connection with the local audience.

However, the optimal choice depends on specific business goals, target audience, and resources. A mix of all three ad types, tailored strategically, can offer a holistic approach to reach diverse audience segments and achieve varied marketing objectives.

If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take for your business to start generating consistent and reliable results online with Organic & Paid Advertising:

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