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  • Writer's pictureFidan Dargahli

Building Brand Persona: A Peek into the Creative Process



In the enchanting world of social media marketing, especially around the festive season, creating a brand persona is like decorating a Christmas tree. Each ornament, from the twinkling lights to the carefully chosen tinsel, contributes to the tree’s overall personality and charm. Similarly, crafting a brand persona involves piecing together various elements that embody the brand’s core values and spirit.


  1. Understanding Core Values: Just as we ponder the theme for our holiday decorations, understanding a brand’s core values is the first step. Is your brand playful like a jolly Santa Claus, or more serious and comforting like a warm fireplace on a cold winter’s night? This understanding sets the tone for all communications.

  2. Crafting a Relatable Voice: Like choosing the right carols to set the holiday mood, giving your brand a voice that resonates with your audience is crucial. Whether it’s warm and inviting or witty and vibrant, this voice becomes the soundtrack to your brand’s story.

  3. Seasonal Adaptability: Just as we add seasonal flair to our homes and attire, adapting your brand persona to fit occasions like Christmas can create a deeper connection with your audience. It shows that your brand is in tune with their lives and celebrations.

  4. Consistency Across Platforms: The consistency of your brand’s persona across various platforms is like ensuring all your holiday decorations are in harmony. Whether it’s Twitter, Instagram, or LinkedIn, your brand should feel familiar and cohesive, like a well-thought-out holiday display.

  5. Engaging with the Audience: Engagement during the holiday season, like sharing festive greetings or participating in holiday-themed challenges, can make your brand feel more approachable and connected, much like sharing a cup of hot cocoa with friends.

The Magic of Storytelling

Ultimately, the best tool in any marketer’s kit, especially during the holiday season, is a passion for storytelling. It’s about weaving tales that captivate and charm, much like the stories told around the fireplace on Christmas Eve. In the digital world, these stories can turn a brand from a mere logo into a character that lives in the hearts and minds of the audience.


So, as we celebrate this festive season, let’s remember the power of a well-crafted brand persona. It’s not just about selling a product or service; it’s about creating a character that people love, trust, and want to invite into their homes, much like a beloved holiday guest.


If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take for your business to start generating consistent and reliable results online with Organic & Paid Advertising: https://calendly.com/rufatdargahli/discovery?month=2023-12


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