Engagement Is Down, But It Doesn’t Mean You’re Failing
- oslezovic
- Jul 9
- 1 min read
By 2025, it’s official: likes and comments don’t mean what they used to.
Instagram’s engagement rate has dropped to just 0.61%. TikTok’s still leading, but even there, it’s slipping. And platforms like X are barely hanging on. So is social media broken?
Not quite. It’s just changing.
Algorithms are now rewarding depth, not surface-level reactions. That means shares, saves, DMs, and watch time are the new gold. Much of today’s engagement is private, invisible to your metrics dashboard, but incredibly powerful for word-of-mouth and brand growth.
On LinkedIn, where community and conversation still matter, engagement’s up. That tells you something: the platforms rewarding real interaction are thriving.
The smartest brands aren’t chasing likes anymore. They’re tracking shares per reach, saves, DMs, and completion rates. They’re measuring how long someone watched, what they did next, and whether they came back. That’s what real connection looks like in 2025.
So no, your content isn’t failing because fewer people double-tap. It’s time to update what success looks like.
If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take to start generating consistent and reliable results online with Organic & Paid Advertising: Schedule your session.
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