Email marketing often gets a bad reputation, but when done right, it’s a powerful tool for building trust and delivering value. Dr. Mehmet Yildiz argues that ethical email marketing isn’t about flooding inboxes—it’s about meaningful communication that fosters long-term relationships.
Why Professionals Rely on Email Marketing
Successful professionals, from nutritionists to lawyers, use email marketing to provide valuable insights. A nutritionist who struggled with social media’s algorithms found greater success through a weekly email series packed with research-backed advice. Readers subscribed willingly because they valued her expertise. Similarly, a startup used email to guide users through their software, offering real-world examples and solutions without aggressive sales tactics.
The Difference Between Ethical Marketing and Spam
Spam is intrusive and irrelevant. Ethical email marketing, on the other hand, is permission-based, personalized, and useful. Trusted companies like Amazon, Harvard Business Review, and Patagonia use email to provide customers with updates, exclusive insights, and meaningful content—not just promotions.
A Call to Reframe Email Marketing
Email marketing isn’t about tricking people into buying—it’s about offering solutions and insights to those who want them. When used strategically, it remains one of the most effective ways to nurture relationships and grow a business.
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