From Awareness to Advocacy: How to Build a Funnel That Actually Works
- oslezovic
- Jun 9
- 2 min read
Most marketing funnels leak like a sieve. People drop off between stages and never come back. But when you build with strategy, not guesswork, that funnel becomes a flywheel fueling growth at every step.
It starts by mapping your funnel clearly: awareness, consideration, conversion, retention, advocacy. Then define what success looks like at each stage. Is it clicks? Leads? Repeat purchases? Referrals? Know your numbers.
Next, match content to context. At the top, broad campaigns and educational content draw attention. Think YouTube ads like Aveda’s or SEO-rich blogs like Grammarly’s. In the middle, offer value (free tools, webinars, comparison guides) to turn interest into intent.
When it’s time to convert, use retargeting, trials, or personal offers to make action feel easy. Amazon does this masterfully with tailored product ads and remarketing.
And once they buy? Don’t stop there. Loyalty programs, exclusive perks, and post-purchase follow-ups turn customers into superfans. Kraft Heinz doubled down on this with full-funnel tactics that extended beyond awareness to drive repeat sales.
Smart funnels don’t live on one platform. Use email, paid ads, social, and even in-store to keep the experience connected. Automate what you can, but personalise where it counts.
The brands that nail this? They treat each stage like it matters—and optimise constantly. No leaks. Just loyalty.
If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take to start generating consistent and reliable results online with Organic & Paid Advertising: Schedule your session.
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