Scrolling through social media lately? You might notice something curious: everyday products are being marketed with food. From a lip balm sitting on a stack of pancakes to a luxury bag paired with butter, brands are embracing food imagery, and it's not by accident.
So, why is this happening? Well, food hits a lot of notes that work wonders for marketing. It creates a sensory experience. Even if you've never tried a certain skincare product, seeing it nestled in a croissant might make you feel the buttery smoothness it promises. It's a clever way for brands to help you "feel" what using their product is like—all through familiar food cues.
Food also taps into our shared sense of comfort and indulgence. The "sweet treat culture," especially popular with Gen Z and Millennials, is all about rewarding yourself with small luxuries. And food is the perfect symbol for that. By pairing a product with an indulgent treat, brands position it as a similar source of comfort or happiness—a little treat in your day.
Finally, food is something we all relate to, a universal language that brings people together.
Whether it's at events or in content, shared food moments create community. By linking products with food, brands aren't just promoting a product—they're creating a moment, an experience we can all connect with.
So, next time you see a skincare cream beside a steaming coffee cup, know there's more at play. It's all about capturing your senses, creating comfort, and making that product feel like a part of your everyday pleasures.Â
Pretty smart, right?
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