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  • Writer's pictureRufat Dargahli

How to use content marketing to attract prospects and convert them into customers?

I'm sure you can all agree that content marketing is awesome. Content marketing levels the playing field, allowing small businesses to compete with big corporations in ways that were unimaginable 10 years ago.

It's great for your business, but it does require some effort; you can't just buy an off-the-shelf piece of software and expect content marketing to work for you.

However, if you invest the time and energy required to produce high-quality content on a regular basis, your business will benefit from increased traffic and more leads… eventually resulting in more sales.

Sounds good right?

But there's one big problem: what is your content going to be about? What topics should you write about? How can you be sure that your content attracts the right people?

The answer is to use content marketing to attract prospects BEFORE they become customers.

What's the difference between a prospect and a customer?

I'm using this definition of "prospect" and "customer":

A prospect is someone who has never bought anything from you and has no relationship with you.

A customer is someone who has bought something from you and now has some sort of ongoing relationship with you.

So, your customers could be your restaurant's lunch crowd or the people who book flights with your travel company. On the other hand, a prospect might be someone who goes to your website but doesn't buy anything or someone who subscribes to your email newsletter but doesn't ever click on any of the links.

Investing in content marketing is a no-brainer for your business. If you're not already using this strategy, it's time to get on board and reap the benefits of increased traffic and leads that will translate into more sales!

Contact us today to book your free demo call with our team so we can show you how Eagle Activator Media’s services could help turn your website visitors into customers.

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