Is Organic Reach Dead? Not Quite (But It’s Evolved)

If you’ve been wondering whether organic reach is dead, you’re not alone. It’s not dead, but it’s definitely not what it used to be.

Over the years, platforms like Facebook, Instagram, and LinkedIn have shifted from chronological feeds to algorithm-driven content delivery. These algorithms now prioritise content that earns quick engagement, sparks conversation, or brings in ad revenue. That means if your organic posts aren’t hitting the mark fast, they’ll probably disappear into the void.

Take Facebook, for example. A decade ago, you could reach 16% of your followers. Today, it’s more like 2%. Instagram sits around 4–5%, with Reels and Stories performing best. LinkedIn offers the most hope, especially for B2B marketers; organic reach can still hit 20% if you post regularly and engage.

TikTok still has that "viral lottery" effect, but even there, organic reach is tightening as the platform matures.

So, what does this mean for your strategy in 2025? Simple: don’t rely solely on organic. Instead, use it to build trust, test ideas, and connect with your core audience. Then amplify what works with smart paid promotion.

Organic isn’t dead, it’s just become more selective

. 

And that’s not necessarily a bad thing.\

If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take to start generating consistent and reliable results online with Organic & Paid Advertising: Schedule your session.

#OrganicReach #DigitalMarketing2025 #ContentStrategy #SocialMediaTrends #MarketingTips