Search Is Everywhere Now… And your brand needs to be too!
- oslezovic
- 7 days ago
- 2 min read
Search behavior in 2025 doesn't start and stop on Google. It's happening in DMs, Reddit threads, TikTok videos, AI chat tools, and yes, even in physical spaces. For brands, this means one thing: multichannel discoverability is no longer a bonus but a survival tactic.
We've officially moved past the funnel. Today's buyer journey is non-linear, scattered across platforms, and driven by real-time curiosity. And with over half of Google searches now ending without a click, it's clear that users are finding answers elsewhere or expecting them instantly.
Modern consumers don't follow paths. They follow impulses. That means showing up with the right content in the right format, wherever they choose to search.
TikTok, for instance, isn't just entertainment; it has become a search engine.
With 1.5 billion users and an algorithm smart enough to scan your captions, voiceovers, on-screen text, and even your file names, TikTok SEO is real, and it's powerful. Keywords matter. Engagement matters more. And completion rate might be your best-performing metric.
Meanwhile, brands that run disconnected campaigns across email, social, and web are getting drowned out by those using an integrated, omnichannel approach. The ones who unify data, refine their message, and actually meet people where they are.
You can't afford to rely on just one channel anymore. And you definitely can't afford to ignore how people are actually searching.
The future of visibility is fragmented, but your strategy shouldn't be.
If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take to start generating consistent and reliable results online with Organic & Paid Advertising: Schedule your session.
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