Stop Thinking Funnel and Start Spinning the Flywheel

The funnel had a good run. But in 2025, it’s starting to feel a little... flat.

Customers don’t move in straight lines anymore. They loop, revisit, refer, and renew. And that’s exactly why modern marketers are ditching the funnel in favor of the flywheel, a model built on momentum, not milestones.

Where the funnel ends at conversion, the flywheel is just getting warmed up. Every happy customer feeds the next. Advocacy, retention, and word-of-mouth aren’t just afterthoughts, they’re your growth engine.

This shift changes how you operate. You stop chasing one-off clicks and start building systems that reward long-term engagement. You prioritise onboarding, support, and community. You measure lifetime value and referral rates, not just how many leads you got last quarter.

The flywheel doesn’t just spin on its own. You keep it moving by delivering real value, listening to feedback, and designing for repeat connection. The more delight you create, the faster your flywheel turns.

So yeah, the funnel might still have its place. But if you want marketing that compounds over time, it’s time to think in circles.

If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take to start generating consistent and reliable results online with Organic & Paid Advertising: Schedule your session.

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