
Marketing doesn't need million-dollar budgets to work. We all know it—you've got to make magic out of nothing sometimes. The key is in being clever, staying curious, and watching what the giants are up to.
Here are two campaigns that have recently had me hooked, and trust me, there’s a lot to learn.
Expedia's Creator Innovation Is Giving Influencers the Keys
Imagine giving creators the power to curate their own travel stores. That’s exactly what Expedia did.
They launched a program where influencers get to showcase their favorite hotels and activities through their very own "Travel Shops." It’s brilliant. Not only does Expedia generate free content from passionate creators, but they also tap into the trust those creators have built with their audiences.
Exposure and affiliate payments mean these influencers are all-in, and that engagement boost travels right back to Expedia. So what’s the takeaway here? Empower your fans.
Hand them a slice of the pie, and let them market for you.
Wendy’s Vanilla Frosty Is Jumping on the Data Train
Then there’s Wendy's. When they brought back their Vanilla Frosty, they didn’t just throw ads out there and call it a day. They used McBroken.com, a website tracking broken McDonald's ice cream machines (yep, that’s real), to perfectly position their comeback.
It was funny, it was timely, and it connected with audiences in a uniquely relevant way—making Wendy’s seem like the cool, relatable friend who’s always in on the joke. For smaller brands, this is pure gold. Look for existing conversations that resonate with your audience and find creative ways to add your voice.
Get Obsessed and Get Creative
No, we don’t all have a massive budget. But there are cheat codes everywhere. Watch these big players, understand why their strategies work, and find a way to do it your way. Be curious. Study. Steal like an artist, and let your creativity bridge the gap between your budget and your dream campaign.
So, what are you waiting for? Go out there and do something epic, even if it starts with a dollar and a dream.
If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take to start generating consistent and reliable results online with Organic & Paid Advertising: Schedule your session.
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