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  • Writer's pictureFidan Dargahli

The Dos and Don'ts of Social Media Contests and Giveaways in Your Business




Social media contests and giveaways have become a staple in the digital marketing toolkit. When executed correctly, they can boost engagement, increase brand visibility, and foster a loyal community. However, a misstep can lead to PR nightmares or wasted resources. Here's a comprehensive guide on the dos and don'ts of social media contests and giveaways.


The Dos:


1. Set Clear Objectives:

Before launching any contest, define what you want to achieve. Whether it's increasing followers, boosting engagement, or collecting user-generated content, having a clear goal will guide your strategy.


2. Understand the Platform's Rules:

Each social media platform has its guidelines for contests and giveaways. Ensure you're familiar with these to avoid any potential pitfalls or account suspensions.


3. Craft Transparent Terms & Conditions:

Clearly outline the rules of participation, eligibility criteria, prize details, and the selection process. This not only ensures fairness but also protects your brand from potential disputes.


4. Promote Across Channels:

While the contest might be on Instagram, don't forget to promote it on Facebook, Twitter, and other platforms. Cross-promotion increases visibility and participation.


5. Engage with Participants:

Acknowledge entries, answer queries, and keep the excitement alive. Engaging with your audience fosters a sense of community and trust.


The Don'ts:


1. Don't Overcomplicate Participation:

If the entry process is too complex, many potential participants might back out. Keep it simple – whether it's liking a post, tagging a friend, or sharing a story.


2. Don't Ignore Local Laws:

Different regions have varying regulations concerning contests and giveaways, especially when it comes to prizes. Ensure you're compliant to avoid legal complications.


3. Don't Forget to Announce Winners:

Nothing can erode trust faster than not announcing winners or being opaque about the selection process. Celebrate the winners publicly and ensure prizes are delivered promptly.


4. Don't Neglect Post-Contest Engagement:

The contest might be over, but the engagement shouldn't stop. Continue the conversation with participants, thank them for their involvement, and hint at future events.


5. Don't Set Unrealistic Expectations:

While contests can boost engagement, they might not lead to immediate sales or long-term loyalty. Understand the transient nature of such boosts and focus on nurturing the newly engaged audience.


In Conclusion:


Social media contests and giveaways are a double-edged sword. When done right, they can offer significant benefits, from increased brand awareness to a more engaged community. However, missteps can be costly, both in terms of resources and brand reputation. By adhering to these dos and don'ts, brands can navigate the world of social media contests more effectively, ensuring positive outcomes and fostering meaningful connections.


If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take for your business to start generating consistent and reliable results online with Organic & Paid Advertising: https://calendly.com/rufatdargahli/discovery?month=2023-08




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