In a world where social media accounts can disappear overnight, email remains a reliable and high-ROI marketing tool. Troy Ericson shares a career-defining moment that solidified his belief in the power of email marketing.
The Turning Point
In 2019, fresh out of college, Ericson was running Facebook Ads for clients. One day, a client fired him, citing poor ad performance. But the real issue wasn’t the ads—it was their emails going to spam. Instead of walking away, he took on the challenge, learned everything about email deliverability, and turned their monthly email revenue from $13,000 to $51,000. This experience led him to build a multi-million-dollar email marketing business.
Why Email Beats Social Media
While social media and ads are valuable, relying solely on them is risky. Platforms control reach, and accounts can be shut down unexpectedly. In contrast, email allows businesses to maintain direct, uninterrupted communication with their audience. Studies show email marketing generates an average return of $36 for every dollar spent—far higher than most social media ads.
The Takeaway
Social media trends change, but email remains a powerful, consistent revenue driver. Smart marketers prioritize building and engaging their email lists alongside social efforts, ensuring long-term stability and higher returns.
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