Why Gen Z Doesn’t Care About Your Brand (Unless You Do This)
- oslezovic
- Jun 16
- 2 min read
Let’s be honest, Gen Z sees through the fluff. Born into the internet and raised on social platforms, they’ve grown up with brands everywhere... and they’re not impressed.
You can’t win them over with a slick logo or a one-off pride campaign. They want action. Transparency. A reason to believe you care about the same things they do.
This generation expects brands to walk the talk. If you say you care about sustainability or mental health, prove it. Show what you’re doing behind the scenes, not just when it’s trending. You have to be honest.
They also want in. Gen Z isn’t just a target market, they want to be collaborators. That means listening to feedback, involving them in product ideas, and creating actual conversations instead of just content.
And if you’re still pushing picture-perfect ads? You’ve already lost them. Gen Z values realness over polish. They gravitate toward raw, unfiltered, meme-infused storytelling. Think lo-fi TikToks over glossy campaigns.
Representation matters too. Not just in your images, but in your actions, your team, and your brand values. They notice when it’s performative, and they’ll call it out.
Bottom line is, if you’re not showing up with purpose, inclusivity, and real human connection, Gen Z won’t show up for you.
If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take to start generating consistent and reliable results online with Organic & Paid Advertising: Schedule your session.
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