Writing for Every Brain: UX Strategies That Actually Work in 2025
- oslezovic
- Jul 23
- 2 min read
We’re finally moving past the idea that accessibility is just about screen readers and color contrast. In 2025, writing and designing for neurodiverse users, those with autism, ADHD, dyslexia, and beyond, is no longer a niche concern.
It’s a must.
The shift is real. New standards like the Neurodiversity Design System (NDS) and the UK’s PAS 6463 aren’t just checklists. They’re blueprints for creating calm, predictable, and empowering experiences. And when it comes to writing, the best UX writers are adapting fast.
The rule? Clarity first. That means cutting the fluff, ditching the metaphors, and saying exactly what you mean. “Start your free trial” works. “Unlock the magic” doesn’t. Chunking content into short, digestible steps helps users process information without overload. Using direct action words like “Continue” or “Go back” beats vague or playful phrasing every time.
Fonts matter too. Sans serif fonts like Arial and Verdana aren’t just aesthetic choices, they actually reduce visual stress for many neurodiverse users. And giving people control over text size, contrast, or motion makes your content usable, not just pretty.
Most importantly, neuroinclusive writing is consistent. It doesn’t surprise users with unexpected layouts or quirky labels. Instead, it builds trust through patterns, structure, and clear feedback when things go wrong.
Here’s the secret: when you write for neurodiverse brains, everyone benefits. Cleaner copy. Less confusion. Happier users. It’s not about lowering standards.
It’s about raising them, for all.
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