Writing Video Hooks That Win in 2025
- oslezovic
- Jul 16
- 1 min read
In 2025, your first three seconds are everything.
With endless content on TikTok, Reels, and Shorts, attention is a scarce resource, and a strong hook is your only shot at earning it. Whether you're teaching, selling, or storytelling, how you start determines if anyone sticks around to see the rest.
The best-performing hooks right now? They create tension. They solve a problem. They tap into real emotion or tease a reveal. And they do it instantly, with text overlays, bold claims, or a question you have to know the answer to.
“I spent 30 days doing this, here’s what changed.”
“Stop doing this one thing if you care about your skin.”
“You’re three mistakes away from losing every sale.”
This isn’t clickbait but clarity. And when paired with fast pacing, good visuals, and captions (because most people watch on mute), it’s what drives retention, engagement, and conversions.
The brands and creators winning short-form video today aren’t louder, they’re sharper. They know the difference between getting seen and being remembered.
Your hook is your headline. Treat it like one.
If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take to start generating consistent and reliable results online with Organic & Paid Advertising: Schedule your session.
Comments