If you’re using the same image across multiple pages of your site, don’t give it a new URL every time. Google’s updated image SEO guidelines now recommend keeping the same image URL across all pages. Why? It helps with crawl efficiency. Instead of wasting crawl budget fetching the same photo from multiple locations, Google can cache it once and move on. It’s a small change, but if you’re running a large site — especially one with loads of repeated assets — this can make a re