Google’s New SEO Tip for Images Is a No-Brainer

If you’re using the same image across multiple pages of your site, don’t give it a new URL every time.

Google’s updated image SEO guidelines now recommend keeping the same image URL across all pages. Why? It helps with crawl efficiency. Instead of wasting crawl budget fetching the same photo from multiple locations, Google can cache it once and move on.

It’s a small change, but if you’re running a large site — especially one with loads of repeated assets — this can make a real difference over time.

So, what can you do?

• Standardise image URLs across your CMS.

• Audit your site for duplicate image paths.

• Use reverse image tools to spot and fix redundant uploads.

This isn’t just about SEO hygiene. It’s about running a smarter, leaner website.

If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take to start generating consistent and reliable results online with Organic & Paid Advertising: Schedule your session.

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