There’s no shortage of dashboards, charts, and “important” numbers in marketing. But in 2025, the teams that win aren’t chasing every stat. They’re focusing on the KPIs that actually tell them something useful. Start with Customer Lifetime Value. CLV shows you how much a customer is worth over time. If you’re only tracking one thing, make it this. It keeps your focus on long-term revenue, not just short-term wins. Next up: Customer Acquisition Cost. It’s a reality check. If y