B2B Marketers Love Martech But Are Sleeping on SEO

In 2024, B2B marketers opened their wallets… but not for SEO.

According to Sagefrog, martech and direct marketing were top investment priorities last year. Meanwhile, SEO was shoved to the bottom of the list — right next to market research.

We get it. Paid channels give you quick wins. Martech promises automation and dashboards. But ignoring SEO is like planting a garden and forgetting to water it. You might survive on paid ads, but you’ll pay for every click. Forever.

Organic search still delivers some of the highest-quality leads. It just doesn’t shout for attention the way a shiny new tech stack does.

So here’s your sign:

Audit your SEO.

Link it with your content strategy.

Get buy-in by showing the long-term ROI of traffic you don’t have to keep paying for.

Because while everyone else is chasing the next big tool, you could quietly build a search presence that compounds.

Boring? Maybe.

Profitable? Absolutely.

If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take to start generating consistent and reliable results online with Organic & Paid Advertising: Schedule your session.

#B2BMarketing #SEOStrategy #ContentMarketing #MarketingTrends #Martech #DemandGen #OrganicGrowth